ABW Marketing Agency
|Social Media Strategist/Manager
Nairobi, Nairobi, Kenya
Summary
Spearheaded social media strategy and content development for over 15 diverse clients, driving measurable improvements in brand growth and thought leadership initiatives.
Highlights
Strategically led content planning for 15+ diverse clients, developing tailored monthly content calendars aligned with specific brand goals and target audience demographics.
Collaborated closely with graphic designers to conceptualize and produce visually appealing social media posters, enhancing brand aesthetics and campaign impact.
Created and edited compelling video content for multi-platform use, significantly enhancing engagement and storytelling for client campaigns.
Authored persuasive copy for designs, social media captions, and long-form content, including LinkedIn articles, contributing to robust content packages for subscribing clients.
Successfully managed a high volume of diverse clients while maintaining consistent content quality and brand performance, ensuring client satisfaction and retention.
Delivered measurable improvements in reach, engagement, and brand growth across client portfolios, demonstrating effective strategy implementation.
Played a central role in ABW's thought leadership initiatives, including content creation, webinar hosting, and strategic planning, enhancing agency reputation and client acquisition.